March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
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CHAPTER 25
Selling Your Content Company
BY JOE PULIZZI
If you can do it, do it. If you can achieve it, achieve it.
BESSIE BLOUNT GRIFFIN
When we’re working on building our content company and creating epic content, we rarely think about our exit. I mean, we’re just getting started, so why should we already be looking at our exit? Well, here’s why. All business owners are going to have an exit from their business; it’s just a matter of how much control they have over that exit.
At the end of this chapter, we’ve included the step-by-step process for how I sold Content Marketing Institute back in 2016, which I outlined in detail in Content Inc. In this chapter, we’ll hit on some of the key concepts and most important things to understand as a content ...