CHAPTER 25
Selling Your Content Company
BY JOE PULIZZI
If you can do it, do it. If you can achieve it, achieve it.
BESSIE BLOUNT GRIFFIN
When we’re working on building our content company and creating epic content, we rarely think about our exit. I mean, we’re just getting started, so why should we already be looking at our exit? Well, here’s why. All business owners are going to have an exit from their business; it’s just a matter of how much control they have over that exit.
At the end of this chapter, we’ve included the step-by-step process for how I sold Content Marketing Institute back in 2016, which I outlined in detail in Content Inc. In this chapter, we’ll hit on some of the key concepts and most important things to understand as a content ...
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