CHAPTER 2
The History of Content Marketing
BY BRIAN PIPER
A generation which ignores history has no past and no future.
ROBERT HEINLEIN
CONTENT MARKETING IN THE EIGHTEENTH CENTURY
There was once a young printer named Benjamin who was looking for ways to promote his printing house. He had written stories, been a publisher of a newspaper, and even tried writing and printing his own newspaper, all with little success. Then, on December 28, 1732, he started publishing an almanac filled with useful information that answered questions his readers had.
Poor Richard’s Almanack (see Figure 2.1) went on to sell as many as 10,000 copies a year in the 25 years that it was published. It was second in sales only to the Bible. It was filled with valuable and ...
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