Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition

CHAPTER 21

Using Data to Optimize Content Performance

BY BRIAN PIPER

Perhaps we could write code to optimize code, then run that code through the code optimizer?

STEPHEN HAWKING

Let’s dive into some of the places where you can find deeper insights into your data. We’ll look at how you can use those insights to inspire your creative process and optimize existing content to increase performance and attain your goals more quickly.

As Chris Penn of Trust Insights says: “Here’s the part that goes wrong with all content marketing analytics. You don’t do anything with it.” If you just collect the data and don’t leverage the data to make changes and try new things, you’ll never improve your process or your content.

One of the most effective things you ...