CHAPTER 28
Social Tokens, NFTs, and the Metaverse
BY BRIAN PIPER
Innovation is the ability to see change as an opportunity—not a threat.
STEVE JOBS
There are numerous innovation opportunities within the Web3 space for creators and content marketers. There are three areas that are particularly relevant for content creators and brands: social tokens, NFTs, and the metaverse.
In the last chapter, we briefly defined each of these terms. In this chapter, we’re going to dive into these in more depth and focus on the benefits and uses each of these has for creators and content marketers.
THE POWER OF TOKENS
Chris Dixon is a digital futurist and leads a16z Crypto, a Web3 investment company. He describes tokens as digital primitives, “the atomic unit ...
Get Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
