Social Tokens, NFTs, and the Metaverse
BY BRIAN PIPER
Innovation is the ability to see change as an opportunity—not a threat.
There are numerous innovation opportunities within the Web3 space for creators and content marketers. There are three areas that are particularly relevant for content creators and brands: social tokens, NFTs, and the metaverse.
In the last chapter, we briefly defined each of these terms. In this chapter, we’re going to dive into these in more depth and focus on the benefits and uses each of these has for creators and content marketers.
THE POWER OF TOKENS
Chris Dixon is a digital futurist and leads a16z Crypto, a Web3 investment company. He describes tokens as digital primitives, “the atomic unit ...
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