March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
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CHAPTER 28
Social Tokens, NFTs, and the Metaverse
BY BRIAN PIPER
Innovation is the ability to see change as an opportunity—not a threat.
STEVE JOBS
There are numerous innovation opportunities within the Web3 space for creators and content marketers. There are three areas that are particularly relevant for content creators and brands: social tokens, NFTs, and the metaverse.
In the last chapter, we briefly defined each of these terms. In this chapter, we’re going to dive into these in more depth and focus on the benefits and uses each of these has for creators and content marketers.
THE POWER OF TOKENS
Chris Dixon is a digital futurist and leads a16z Crypto, a Web3 investment company. He describes tokens as digital primitives, “the atomic unit ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.