April 2024
Beginner
760 pages
39h 4m
English
book
Fernando's Business Ethics and Corporate Governance, 3rd Edition
by K P Muraleedharan, E K Satheesh
Content preview from Fernando's Business Ethics and Corporate Governance, 3rd Edition
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Chapter 7
Environmental Ethics 229
also be prepared to pay a premium, if they consider the superior product to be a hedge against
stringent environment regulations in the future. Ciba Speciality Chemicals is a good example
inasmuch as its environment friendly dyes have helped consumers to cut expenditure on salt and
water treatment and improve quality.This has enabled Ciba to charge a higher price for its dyes.
In the case of consumer goods, retail customers may be prepared to pay more if the envi-
ronmental benets can be projected suitably. For environment-friendly products to command
a premium in the market, the company’s concern about ...
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