
Chapter 10
Marketing Ethics 367
Two important air crashes took place in 2018 which ques-
tioned the safety features of Boeing air craft 737MAX. The
rst was on 29
th
October, 2018 when Lion Air ight 610
which took off from Jakarta, Indonesia and crashed twelve
minutes after the takeoff killing 189 passengers and the crew
and the second, Ethiopian Airlines 301 crashed six minutes
after its take off from Adidas Ababa, Ethiopia on March 10,
2018 killing 157 passengers and crew.. Both crashed jets were
a variant of the best selling aircraft – Boeing 737 Max. This
was one of the worst crises that Boeing faced in its history
resulted in the regulators ...