April 2024
Beginner
760 pages
39h 4m
English
book
Fernando's Business Ethics and Corporate Governance, 3rd Edition
by K P Muraleedharan, E K Satheesh
Content preview from Fernando's Business Ethics and Corporate Governance, 3rd Edition
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364
Part 1
Business Ethics
The third issue is discriminatory pricing. It is a selling strategy that charges consumers different
prices for the same product or service based on what the seller thinks they can get the customer to
agree to. In pure price discrimination the seller charges each customer the maximum price he or she
will pay. In a more common form of price discrimination, the seller places customers in groups in
groups based on certain attributes and charges each group a different price. This is also unethical and
illegal.
· Marketing ethics denotes expressed and unexpressed standards of fair and ethical
dealings in marketing which ...
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