
Chapter 9
Handmaid of Ethics: Corporate Social Responsibility 331
(This case study is based on reports in the print and
electronic media, and is meant for academic purpose
only. The author has no intention to sully the image
either of the corporate or the executives discussed.)
COMPANY PROFILE*
Dr Reddy’s Laboratories (DRL) was established in
1984 in Hyderabad by Dr Anji Reddy, a graduate in
pharmacology and a doctorate holder in chemical engi-
neering. Dr Reddy who had worked as a scientist in
Indian Drugs and Pharmaceuticals Ltd. (IDPL) estab-
lished DRL to create and deliver innovative pharma-
ceutical healthcare solutions. DRL became a public ...