Fernando's Business Ethics and Corporate Governance, 3rd Edition

Chapter 3

 Ethical Dilemmas, Sources and their Resolutions 109

yanking for raises. At the lower left corner is capital, with a rope round management’s left leg,

yanking for dividends. The top corner, the market corner, is the worse. It has a rope round the

management’s neck like a noose yanking for ever bigger bargains.

It is necessary, therefore, that an enlightened management must continuously balance the

diverse objectives without allowing any conict to arise between two or more objectives.

HOW TO RESOLVE AN ETHICAL PROBLEM?

Is it a policy, a decision or an action?

Is it ethical or unethical?

To resolve these questions that create a dilemma, ...