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Fernando's Business Ethics and Corporate Governance, 3rd Edition
book

Fernando's Business Ethics and Corporate Governance, 3rd Edition

by K P Muraleedharan, E K Satheesh
April 2024
Beginner
760 pages
39h 4m
English
Pearson India
Content preview from Fernando's Business Ethics and Corporate Governance, 3rd Edition
Chapter 9
Handmaid of Ethics: Corporate Social Responsibility 305
Evaluation of CSR Activity
How to evaluate CSR activities of corporations? Experts suggest three basic principles to meas-
ure the impact of CSR—sustainability, accountability and transparency. Sustainability of CSR
activity implies that there must be a clear linkage established between use of resources and their
regeneration, like the soft drink industry that uses plenty of water trying to maintain water tables
through rain harvesting and recycling; or a paper manufacturing company that destroys thousand
of trees to make paper pulp replacing an equal number of saplings. Accountability ...
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Publisher Resources

ISBN: 9789354498824