Fernando's Business Ethics and Corporate Governance, 3rd Edition

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Part 1

 Business Ethics

displaying half-naked women in advertisements of computers, automobiles, smart phones,

or heavy machines.

Jean Kilbourne, one of the best-known advocates of raising awareness about the exploitation

of women in advertising, claims, ‘we are exposed to over 2000 ads a day, constituting perhaps

the most powerful educational force in society’. However, the problem is that it often exploits

women as sex objects and strips women of their individual identities. Women are viewed as

‘things’, objects of male sexual desire, and/or a part of the merchandise rather than people (Hall,

Crum, 1994). Body exposure and frequency ...