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Fernando's Business Ethics and Corporate Governance, 3rd Edition
book

Fernando's Business Ethics and Corporate Governance, 3rd Edition

by K P Muraleedharan, E K Satheesh
April 2024
Beginner
760 pages
39h 4m
English
Pearson India
Content preview from Fernando's Business Ethics and Corporate Governance, 3rd Edition
Chapter 10
Marketing Ethics 359
perfume or a lipstick can completely change her life. It can save her marriage and can fetch her
job with a handsome salary. In some of the household products, generally, the female is shown
as the lead, and in the backdrop, a voice over for the product is that of a male, suggesting her to
choose this particular product. It reinforces the belief that women had to be led by the male, as
they are more decisive. The male voice serves as a guiding force, instructing the female every
time. Advertisements also portray women as beautiful objects. For instance, a certain cement
company compares woman strength with ...
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Publisher Resources

ISBN: 9789354498824