April 2024
Beginner
760 pages
39h 4m
English
book
Fernando's Business Ethics and Corporate Governance, 3rd Edition
by K P Muraleedharan, E K Satheesh
Content preview from Fernando's Business Ethics and Corporate Governance, 3rd Edition
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Part 1
Business Ethics
ã MERCK, “The Merck’s Mectizan Donation Program,” 1995–2007, online document, available at
http://www.merckresponsibility.com, accessed in 2013.
ã Philip Kotler, “Wrestling With Ethics: Is Marketing Ethics an Oxymoron?” November/December,
2004, Marketing Management, Kellogg School of Management, online document, available at
www.kellogg.northwestern.edu, accessed in 2013.
ã T.C.O’Guinn and R.J. Faber, “Compulsive Buying: A Phenomenological Explanation,” Journal of
Consumer Research (Vol. 16 September, 1989): 151–155.
ã Marketing Thought: Leaders@AMA, “AMA Adopts New Denition of Marketing,” American ...
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