“Jobs realized that it wasn't enough to simply create a space.”
Lehrer, Jonah. “Steve Jobs: Technology Alone Is Not Enough.” http://www.newyorker.com/online/blogs/newsdesk/2011/10/steve-jobs-pixar.html. October 7, 2007.
It's worth reading Lehrer's entire post, reprinted here:
On January 30, 1986, shortly after he was forced out of Apple Computer (and years before his return), Steve Jobs bought a small computer manufacturer named Pixar from George Lucas, the director of Star Wars. While the Pixar team had produced a few impressive animated shorts for marketing purposes—“The Adventures of Andre and Wally B” is widely credited with spurring Hollywood's interest in digital animation—Jobs was most interested in the ...