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Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
book

Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

by Thor Muller, Lane Becker
April 2012
Beginner to intermediate
288 pages
7h 10m
English
Jossey-Bass
Content preview from Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

The Creative Act

These three tales of the skill of attraction in action—Brightworks, Sugru, and Foursquare—feature companies near the beginning of their (hopefully) long lives. Each exemplifies their willingness to find a way, over many years and after setback after setback, to deliver an idea into the world. Most of all, they are stories of how their creators, by fully expressing their passion and purpose, were able to exert a pull on others to meaningfully contribute to bringing their creation to life.

The skill of attraction is fundamentally a skill of creation, and thus a core component of planned serendipity, which exists at the intersection of chance and creativity. Attraction is the end result of making something you believe in and allowing ...

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Publisher Resources

ISBN: 9781118276938