Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
by Thor Muller, Lane Becker
Soaking It All In
PayPal owes its dominance in the world of online payments in part due to its early arrival on the Internet scene. You'd think that would mean they're primed to deal with just this kind of customer revolt—they should be the standouts, given how long they've had to engage with and adapt to all sorts of customer situations online. But they aren't. The website PayPalSucks.com has, as of this writing, 11,675 individual topics under discussion on its forum under the header “Horror Stories: PayPal Did It!” The site does a thorough job of educating visitors to the site on how to deal with PayPal when something goes wrong. If April's Army engaged in a one-time skirmish, PayPalSucks.com is the frontline of a ceaseless war that aims to ...
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