Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
by Thor Muller, Lane Becker
Habits Born of Commitment
Commitment is most effective when it helps us create habits that reduce the constant barrage of choices within an organization. Habits take the guesswork out of staying true to purpose. Lugari declared that Gaviotas “will reject any option that turns our technology into just another consumer product”; In-N-Out flatly refused to reduce worker salaries in light of much lower industry standard wages; Interface's policy condemned any manufacturing methods that added to waste. In each of these cases, these determinations formed the basis for organizational habits that make stick-to-itness a no brainer.
Roy Baumeister, the pioneering researcher of decision fatigue, explains why habits make all the difference: “Studies show ...
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