Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
by Thor Muller, Lane Becker
Creation Myth
Planned serendipity, measured and baked into business process, is the ultimate insurance policy for an unknown future. It shifts us from quantifying routine processes to tracking how well we're uncovering new possibilities, an implicit mandate for everyone in our organizations to think creatively. This mandate may be our only hope if we want to adapt to changing circumstances, find new paths forward, and extend our success.
As individuals, we understand this intuitively—and it's reflected in business in the form of R&D, innovation “processes,” and skunkworks-style labs. But by revolving our organizations around setting and meeting expectations, we leave little room for the big, unexpected leaps—or, worse, we give them nowhere to ...
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