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Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
book

Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

by Thor Muller, Lane Becker
April 2012
Beginner to intermediate
288 pages
7h 10m
English
Jossey-Bass
Content preview from Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

The Case of the Floppy-Eared Rabbits

Our story begins in 1955, the year Thomas first observed the effect of papain on bunnies' ears. At almost exactly the same time, another professor stumbled on the same phenomenon—Dr. Aaron Kellner, who ran pathology at Cornell University.

This was remarkable. Two doctors, working a few hours' drive from each other, had both tripped unexpectedly over the same finding. But there was a very big difference between them: one, Dr. Thomas, was about to put the pieces together to explain the phenomenon, while the other, Dr. Kellner, would miss it altogether.

It was a rare opportunity in the history of science to see something that resembled a control study of serendipity. What were the differences between these two ...

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Publisher Resources

ISBN: 9781118276938