Hack Things Better
Jane ni Dhulchaointigh, the founder and CEO of an unusual London-based company called Sugru, has certainly experienced the way purpose and meaning in business blossom into attraction. Originally trained as a sculptor, Jane returned to school in 2003 to study commercial product design at the Royal College of Art. It was a switch that proved more difficult than expected, given her instinct to follow her own unpredictable interests over solving a narrowly defined product problem. Before long, her background in sculpture combined with her insatiable curiosity led her to begin experimenting with new materials. She explains:
I was destroying things and putting them back together: chipping blocks of wood apart and putting them ...
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