Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
by Thor Muller, Lane Becker
Hack Things Better
Jane ni Dhulchaointigh, the founder and CEO of an unusual London-based company called Sugru, has certainly experienced the way purpose and meaning in business blossom into attraction. Originally trained as a sculptor, Jane returned to school in 2003 to study commercial product design at the Royal College of Art. It was a switch that proved more difficult than expected, given her instinct to follow her own unpredictable interests over solving a narrowly defined product problem. Before long, her background in sculpture combined with her insatiable curiosity led her to begin experimenting with new materials. She explains:
I was destroying things and putting them back together: chipping blocks of wood apart and putting them ...
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