Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
by Thor Muller, Lane Becker
Luck Is a Four-Letter Word
It's easy for us to dismiss “luck” as mere superstition.
When we hear the word, we're likely to picture a gambler on a winning streak, sitting on a stool at a Vegas blackjack table, taking another swig from a glass of whiskey. He has an impressive stack of chips on the table in front of him. At his elbows are the envious faces of his fellow players, and in front of him, the impassive face of a dealer preparing to deal the next hand.
Our gambler knows in his bones that he is on a lucky streak. His confidence has swelled, it seems as if nothing can stand in his way, and his next move is clear: he'll double down at his first opportunity.
We pity the poor gambler, for we know what he seems to have forgotten: that this is ...
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