Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
by Thor Muller, Lane Becker
Creative Collisions
Serendipity is the set of positive outcomes that lie at the intersection of chance and creativity:
Serendipity = chance + creativity
Baked into this definition is our belief that you have agency when it comes to making your own luck—that you can significantly increase the amount of serendipity in your own life. When setting out to make that happen, it's easy to assume that you can only affect the creativity part of that equation—that the hard work of being creative is the only way to increase your luck. This might seem daunting at first, but the good news is that you don't have to be a creative genius to bring serendipity into your life. You have the ability to affect the chance part of the equation just as much.
Consider ...
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