Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
by Thor Muller, Lane Becker
Embracing Our Limitations
Professors Rob Austin and Lee Devin have spent years investigating how artistic practices can be an effective model for product development. Austin, a business professor at Harvard University, and Devin, a professor of theater at Swarthmore College, are an odd couple by any definition. Yet their book Artful Making: What Managers Need to Know About How Artists Work, makes their collaboration seem inevitable. Austin and Devin have studied the practices of artists in numerous fields—theater, painting, dance, sculpture—to see how they produce work of such quality in conditions that often seem chaotic to traditional business people.
What they found is that successful artists incorporate chance as a key ingredient in their ...
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