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Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
book

Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

by Thor Muller, Lane Becker
April 2012
Beginner to intermediate
288 pages
7h 10m
English
Jossey-Bass
Content preview from Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

Embracing Our Limitations

Professors Rob Austin and Lee Devin have spent years investigating how artistic practices can be an effective model for product development. Austin, a business professor at Harvard University, and Devin, a professor of theater at Swarthmore College, are an odd couple by any definition. Yet their book Artful Making: What Managers Need to Know About How Artists Work, makes their collaboration seem inevitable. Austin and Devin have studied the practices of artists in numerous fields—theater, painting, dance, sculpture—to see how they produce work of such quality in conditions that often seem chaotic to traditional business people.

What they found is that successful artists incorporate chance as a key ingredient in their ...

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Publisher Resources

ISBN: 9781118276938