Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

The Social Shift

We now turn to the organizational challenge of activating the social shift, which means making room for self-expression in environments that might otherwise dampen it. The social shift frees us to express ourselves within inter-personal relationships. On any given day, our social interactions—online, around the water cooler, on a train—can introduce us to unexpected ideas that just happen to perfectly relate to what we're working on (it certainly occurred constantly in the writing of this book). The more open we are with others about the ideas and experiences that move us—and the more others reciprocate—the more access we have to this rich source of serendipity.

Yet the full potential of the social shift is not always available ...