Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

A Low Tolerance for Creativity

Talk to any seasoned entrepreneur, like Perry and Pierone from Loyal Dean, and they'll tell you that it's second nature for them to spin on a dime when new opportunities arise. Practiced entrepreneurs don't expect every new direction to work out, but that rarely stops them. In fact, it's often this relentless hunt for new approaches to try that exhilarates entrepreneurs and drives them to do what they do.

If that thought instead fills you with dread, don't panic. Most entrepreneurs are borderline psychotic in this regard. There's a good reason that most of us find it hard to take new directions much of the time: human beings have an allergic reaction to uncertainty. To avoid it, we tell ourselves stories that reinforce ...