December 2011
Beginner to intermediate
448 pages
11h 44m
English
Content preview from Google AdWords™ For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Contents at a Glance
Part I: Becoming a Google Advertiser
Chapter 1: Profiting from the Pay Per Click Revolution
Chapter 2: Setting Up Your AdWords Account
Chapter 3: Managing Your AdWords Account
Part II: Preparing Your AdWords Campaign
Chapter 4: Sizing Up Your Online Market
Chapter 5: Reading the Mind of Your Market
Chapter 6: Measuring What Matters with Conversion Tracking
Part III: Launching Your First Campaign
Chapter 7: Setting Up Your First Campaign
Chapter 8: Writing Magnetic Ads
Chapter 9: Giving Your Customer a Soft Landing on Your Website
Part IV: Managing Your AdWords Campaigns
Chapter 10: Saving Time with AdWords Editor
Chapter 11: Improving Your Campaigns through Keyword Management
Chapter 12: Cornering the Local Market
Chapter 13: Analyzing the Numbers for Maximum Performance
Part V: Expanding and Leveraging Your Results
Chapter 14: How You Can't Help Becoming an Advertising Genius
Chapter 15: Making More Sales with Google Website Optimizer
Chapter 16: Cloning Your Campaigns for Greater Precision
Chapter 17: Following Your Best Prospects around the Web
Chapter 18: The Ten (or So) Most Serious AdWords Mistakes
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.