Google AdWords™ For Dummies®, 3rd Edition

Campaign Cloning Examples

Now that you understand the why and how of campaign cloning, it's time to get specific with some of the most common scenarios in which you'll use this great technique. Not all will apply to every account, but unless your traffic is minimal and your cost per conversions prohibitive, you will find at least a couple of these examples directly applicable to your AdWords account.

Expanding into additional Networks

As we repeat endlessly, you shouldn't combine Search and Display traffic in the same campaign. When you're ready to expand from one Network into another, keep them separated by campaign. You can accomplish this entirely in Editor:

1. After you make a copy of the original campaign and assign its new name, select the new campaign and find the Edit Selected Campaigns section at the bottom of the window.
2. To change from Search to Display, select None from the Search Network drop-down list and Relevant Pages across the Entire Network from the Display Network drop-down list.
3. Adjust the bids: in this case, by lowering them.
   1. Select the new campaign from the list of folders on the left.
   2. Click the Ad Groups tab to show all ad groups in that campaign.
   3. Select all the ad groups by clicking Edit from the top menu and selecting Select All from the drop-down list.
   4. Click the Advanced Bid Changes link at the bottom of the Editor window.
   5. Select the Decrease Bids By radio button and enter the percent by which the new campaign's ad groups bid amounts will be discounted. ...