December 2011
Beginner to intermediate
448 pages
11h 44m
English
Content preview from Google AdWords™ For Dummies®, 3rd Edition
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Part I
Becoming a Google Advertiser
In this part …
This part introduces Google AdWords and shows you how to get started. Almost everyone is familiar with the Google search engine; however, few people understand how easy it is to pay to display your ad listing on the coveted first page of search results — and how challenging it can be to do so profitably.
Chapter 1 discusses online search as a revolution in advertising and reveals the marketing-mindset shifts required for success. You discover how to get into your customers' minds and see through their eyes so your advertising will be customer-centric and effective.
Chapters 2 and 3 take you through the mechanics of creating — and immediately pausing — a single campaign (patience, grasshopper) and show you step by step how to populate that account correctly with keywords, ads, and bids. These chapters provide the foundation upon which your AdWords success is built — customized campaigns with settings that support the achievement of your goals.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.