December 2011
Beginner to intermediate
448 pages
11h 44m
English
Content preview from Google AdWords™ For Dummies®, 3rd Edition
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Part III
Launching Your First Campaign
In this part …
Although your ability to connect with your prospects will determine the ultimate success of your AdWords efforts, the structure of your AdWords campaigns will determine whether Google allows you to reach those prospects efficiently and affordably. After you create a campaign with the most appropriate structure for your goals, you can show your visitors attractive ads and compelling landing pages.
In Chapter 7, you find out how to navigate a dizzying array of settings, including which network(s) will display your ads, how to budget and set bid prices, where in the world and what time of day to show the ads, and others.
Chapter 8 shows you how to write effective ads, as well as how to use appropriate ad extensions to attract the right prospects and get them to click through to your website.
In Chapter 9, we cover the vital importance of dedicated landing pages that quickly begin scratching the itch expressed in the keyword and inflamed in the ad. You discover how to get your visitors to say “This is for me” within one second of their arrival at your site.
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