December 2011
Beginner to intermediate
448 pages
11h 44m
English
Content preview from Google AdWords™ For Dummies®, 3rd Edition
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Improving Online Marketing
By now, we hope you get the general principle:
- Start with AdWords.
- Validate your keywords, ads, and landing pages.
- For your most popular keywords, split-test multiple ads and vary the ad text widely.
- Take the winning ad copy and put it to use everywhere.
To get your creative juices flowing, here's a list of media that can accommodate your winning ad copy:
- E-mail headlines (to improve open rate)
- E-mail content
- Blog post headlines
- Blog post content
- Sales letter headlines
- Sales letter testimonials
- Sales letter calls to action
- Captions under prominent images on your site
- Banner ads on other networks
- Organic Twitter posts
- Invitations to join Facebook events and Fan pages
- Descriptions of Meetup groups
- Descriptions of your foursquare venue (and other location-based marketing media like Gowalla and Yelp)
- Web page title tags
- Web page description tags
- Online press release headlines
- Online press release calls to action
- Coupons (on Google Places, Groupon, and other venues)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.