Google AdWords™ For Dummies®, 3rd Edition

Cloning Campaigns

In the old days, copying a campaign could take dozens of hours. Say that our client Bob Davies of WaterColour Secrets began with a UK-targeted campaign and wanted to expand into the U.S. market. Aside from the fact that the two markets would probably have very different economics and should be separated on that basis alone, there's a more immediate and practical issue: The British can't spell “color.” (Kidding, kidding!)

To clone the UK campaign using the online AdWords interface, Bob would have to create a new campaign, input the new settings, add the ad groups one at a time (including all keywords and ads and perhaps even landing page URLs), and then manually change every instance of the word “colour” to “color” so the Yanks could find and relate to his business. In 2005, this would have been so time-consuming that Bob could easily have convinced himself that the effort just wasn't worth it (especially if he had a mature account with dozens of different campaigns, hundreds of ad groups, and tens of thousands of keywords).

Now, Editor can do the entire job in minutes.

Copying an existing campaign

Start by duplicating an existing campaign:

1. Navigate to the Campaigns tab above the data table.
2. Select the campaign you wish to clone by clicking anywhere in its row so that the text changes to white on a blue background.
3. From the Edit menu at the top left, choose Copy from the drop-down list.
4. From the Edit menu, choose Paste from the drop-down list.

   You will see a new ...