December 2011
Beginner to intermediate
448 pages
11h 44m
English
Content preview from Google AdWords™ For Dummies®, 3rd Edition
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Part VI
The Part of Tens
In this part …
This part covers important stuff that didn't quite fit in the rest of the book. We gathered these tidbits and assembled them into top-ten lists.
We gathered the worst mistakes we've encountered in our years as AdWords consultants in Chapter 18. Avoid these, and you shave two years off your learning curve.
Chapter 19 contains case studies that highlight the principles revealed in this book. You find a broad range of businesses, challenges, and solutions that are meant to bring the concepts to life and inspire you to make your own AdWords success stories.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.