December 2011
Beginner to intermediate
448 pages
11h 44m
English
Content preview from Google AdWords™ For Dummies®, 3rd Edition
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Recommended Campaign Settings
The easiest way to explain how to set up your campaigns is to show you with screen shots. Because AdWords is constantly evolving, though, the images you see here may very well not match your screen perfectly. If you find yourself getting lost for that reason, visit www.gafd3.com/book for updated screenshots, video tutorials, and other AdWords resources.
Google AdWords is a wonderful tool, but its default settings give you a lot of power that you most likely don't need when just getting started. And not changing those default settings would be like drinking water from a fire hydrant. Sure, it can be done, but you're more likely to get hurt than just quench your thirst.
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