Google AdWords™ For Dummies®, 3rd Edition

Opening a New AdWords Account

Fortunately, Google has greatly simplified the process for opening a new AdWords account:

1. Open your web browser and go to http://adwords.google.com.
2. (Optional) Choose a language other than English (US) from the drop-down list at the top right, and Google will translate the page into that language.
3. Click the Start Now button at the top right. (See Figure 2-1.)

   Sometimes the button is labeled Click to Begin or Let's Get Started. We've never seen it read Drink Me, but we're hopeful….

   Figure 2-1: Click the Start Now button to begin your AdWords adventure.

   

4. Select the type of e-mail you want to use with your AdWords account.
   • If you have an existing Google Account: Select the top radio button (I Have an Email Address and Password …).
   • If not: Select the I Do Not Use These Services radio button.

   An AdWords account can be created with any e-mail address combined with an AdWords-specific password. If you already have a Google Account for Gmail or other Google services, you can use it for your AdWords account. If you're a Gmail junkie, for example, you'll want to connect the accounts so you don't sign yourself out of AdWords every time you check your mail. If you don't have a Google Account, you're prompted to create one using an existing e-mail account. Watch ...