Google AdWords™ For Dummies®, 3rd Edition

Bonus Chapter

Leveraging AdWords in Other Media

In This Chapter

• Applying AdWords insights to other online media
• Multiplying your results with AdWords-informed SEO
• Adapting Display ads to offline interruption marketing media
• Adapting Search ads to offline permission marketing media

As part of our plan to make Google AdWords For Dummies a blockbuster bestseller, we tried to convince our publisher to use an image of a sparkly vampire biting a beautiful girl on the cover. Because that suggestion obviously didn't fly, we have to opt for strategy number two: convincing you that AdWords is one of the most powerful marketing tools available to any business, regardless of whether you can make any money using AdWords.

You heard us right. (Unless you're listening to this on a Kindle with that creepy text-to-voice feature, in which case you might have just heard, “regardless of the weather, you can make Penny honey using AdWords or not.”) Even if it never breaks even and never brings you enough qualified traffic to justify the time you spend on it, the insights you can get from a well-constructed and carefully monitored AdWords account can provide the rocket fuel to launch your business to a whole new level.

Even if you can achieve profitability via AdWords alone, the money that you can make directly from AdWords pales in comparison with the sums that you can generate by directly applying AdWords lessons to other media. As we write many times in this book, AdWords is the perfect wind tunnel ...