CHAPTER
14
INVESTING IN STARTUPS
Many organizations are encouraged to invest in startups to learn about emerging trends, to help them become more innovative, and to share in the gains when the startups are sold or go public. The outcome of these partnerships, however, is often disappointing. Established companies fail to learn much from startups, and startups fail to improve their odds of success by working with established companies. To effectively harness synergies between established companies and new ventures, our research suggests that organizations should design appropriate structures and incentives to enhance their corporate investment mechanisms and facilitate knowledge and access between both parties.1
WHY IT MATTERS
Increasingly, ...
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