CHAPTER
20
BUILDING A BALANCED PORTFOLIO OF DIGITAL INITIATIVES
Senior leaders often struggle to craft a digital transformation that balances strategic risk with speed of execution. Should short-term improvements be prioritized over larger strategic shifts? How can we demonstrate ROI from our digital investments? How fast will our industry be disrupted? What level of risk are we willing to tolerate on innovative new business models? These are tough questions to answer simultaneously.
Part of the problem is that digital road maps are designed as if each digital initiative had the same impact, time horizon, or risk level. But, of course, that’s not the real world. Digital leaders consciously manage their digital transformations as a strategic ...
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