CHAPTER

22

HOW DIGITAL LEADERS CAN ESTABLISH AND MAINTAIN CREDIBILITY

With increased awareness of digital transformation, organizations have appointed a number of leaders to new digital roles. For any leader, credibility is difficult to build and easy to lose—and digital leaders have an even higher mountain to climb. Digital roles are cross-functional and multi­competence by design. Internal candidates understand the underlying culture and how things are done, but for external hires, this is an extra hurdle. Of course, digital competencies are important for the job, but so are the interpersonal skills needed to navigate the organization and build credibility. Therefore, clarifying the scope and responsibilities of the role up front is critical. ...

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