INTRODUCTION

My destination is no longer a place, rather a new way of seeing.

—Marcel Proust

The lights dimmed as the participants attending the Next Wave of Digital Transformation Conference filed out of the auditorium. The first day of the conference had drawn to a close, and the networking reception was about to begin.

“If I could just find some people to talk to,” thought Ian as he scanned the room. He was an engineer by training, and his career had recently taken an interesting turn. He’d been tapped to look after digital for his employer, a global engineering company where he had worked for the past 20 years. His company had agreed to let him attend the conference so he could figure out how to get started.

Ian caught sight of Elena, who ...

Get Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.