CHAPTER
6
FUNDING YOUR DIGITAL TRANSFORMATION PROGRAM
Discussing industry disruption, digital vision, or road map priorities usually generates a great deal of excitement among executive teams. However, this excitement is rarely matched during discussions of how to fund digital transformation. In many cases, this is when all heads turn toward the CIO and the IT budget. But that’s hardly the only, or the best, answer. Experience shows that however ambitious and clever, a digital program will be stillborn if it’s not funded properly. But how can this be done? Available funds are constrained, budgeting cycles are out of kilter with digital ambitions, and the CFO is asking for a precise ROI. Yet the top team is convinced that, to thrive, the company ...
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