CHAPTER
23
MAKING THE CDO ROLE A SUCCESS
The role of chief digital officer is widely popular, but research shows that CDOs rarely last long. Many CDOs are set up to fail. To avoid costly mistakes, firms should carefully design the CDO role around the following aspects: organizational anchoring, funding, jurisdiction, and decision rights.
WHY IT MATTERS
Research has shown that many CDOs are saddled with vague job descriptions and success measures when they start their tenure.1 Average tenure is just about 2½ years, compared with 5 years or more for CEOs.2 Their mission is described as being “in charge of the digital transformation,” but they often lack both concrete authority and clear objectives.3 Such uncertainty and ambiguity can lead to ...
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