CHAPTER
26
SETTING UP A PIPELINE OF DIGITAL INITIATIVES
The way digital initiatives are selected and implemented, as well as the choice of decision-making authority, sets the stage for a company’s digital transformation journey. To leverage the creativity of all stakeholders, internal and external, organizations must take a systematic approach. Companies that get this right recognize that while ideation is best decentralized, evaluation and prioritization should be centrally coordinated.
WHY IT MATTERS
When implementing digital transformations, most companies try to foster a culture of innovation, supported by digital entrepreneurship or intrapreneurship capabilities. Because ideas for digital initiatives can be generated by internal and external ...
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