CHAPTER

27

SCALING DIGITAL INITIATIVES

Organizations focus significant attention on building and testing promising digital innovations and technologies. Often, this leads to successful pilots or proofs-of-concept. Yet these organizations struggle when it comes to generating real business value from digital initiatives at scale. This “startup to scale-up” challenge is one of the toughest elements of any digital transformation. The solution starts at the beginning: initiatives that scale successfully tend to be designed and developed with scaling in mind. However, planning for scale, by itself, is not enough to overcome the odds stacked against most digital initiatives. They need to be carefully and purposefully shepherded through different stages ...

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