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Just Listen by Keith Ferrazzi, Mark Goulston

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12

THE IMPOSSIBILITY QUESTION

Benefit: Move a person from listening to considering—and from “Yes … but” to “Yes!”

Most of the things worth doing in the world had been declared impossible before they were done.

—LOUIS D. BRANDEIS, 20TH-CENTURY SUPREME COURT JUSTICE

Birds fly, but people can’t. You can’t record music. You can’t market a Pet Rock. And you certainly can’t become a multimillionaire by selling books online.

Why? Because everybody says so … or at least everybody used to. Of course, that was before somebody did each of these things.

If you’re that somebody—the Wilbur Wright, Thomas Edison, Gary Dahl, or Jeff Bezos who’s trying to transform a vision into reality—your biggest problem isn’t realizing that your goal is possible. It’s talking ...

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