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Just Listen by Keith Ferrazzi, Mark Goulston

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7

Make People Feel Valuable

Everyone has an invisible sign hanging from their neck saying, “Make me feel important.”

—MARY KAY ASH, FOUNDER, MARY KAY COSMETICS, INC.

I’m going to start this chapter by telling you something you already know. And then I’ll tell you something that sounds crazy but isn’t—really.

Ready?

Here’s what you already know: People need to feel valuable. We need this almost as we need food, air, and water. It’s not good enough for us to know in our own hearts that we’re valuable; we need to see our worth reflected in the eyes of the people around us.

Making people feel valuable is different from making them feel felt or feel interesting, because you touch them in an even deeper way. When you make someone feel valuable, you’re ...

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