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Just Listen
book

Just Listen

by Mark Goulston, Keith Ferrazzi
March 2015
Intermediate to advanced
256 pages
5h 56m
English
AMACOM
Content preview from Just Listen

REAL INFLUENCE

Persuade Without Pushing and Gain Without Giving In

by MARK GOULSTON and JOHN ULLMEN

Most books on influence still portray it as something you “do to” someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague’s or client’s resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won’t work in our sophisticated, postselling world.

In Real Influence [ISBN 978-0-8144-2015-7, $24.95; also available as an ebook], authors Mark Goulston and John Ullmen reveal a new model for authentic influence based on listening, genuine engagement, and commitment ...

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Publisher Resources

ISBN: 9780814436479