Skip to Content
Just Listen
book

Just Listen

by Mark Goulston, Keith Ferrazzi
March 2015
Intermediate to advanced
256 pages
5h 56m
English
AMACOM
Content preview from Just Listen

30

Six Degrees of Separation

To succeed in your career, it’s less important what you know or even who you know than who truly knows you and how they know you.

—IVAN MISNER, FOUNDER, BNI

SCENARIO: I work in marketing, and I’d love to lure some big clients to our firm because I think that’s the fastest road to promotion. However, I have no idea how to make contact with the rich and famous. Is it even possible for a “nobody” like me to get past the layers of staffers who surround powerful people these days?

If you’re in client development, sales, or marketing, you have a tough job: getting total strangers to listen to you. That job is even tougher if you need to reach powerful people who are fiercely guarded by dozens of gatekeepers.

Cold calling ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Just Listen

Just Listen

Mark Goulston, Keith Ferrazzi
Loved

Loved

Martina Lauchengco
Listen Up or Lose Out

Listen Up or Lose Out

Robert Bolton, Dorothy Grover Bolton

Publisher Resources

ISBN: 9780814436479