O'Reilly logo

Just Listen by Keith Ferrazzi, Mark Goulston

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

27

STRANGER IN TOWN

The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own.

—BOB BURG, AUTHOR, THE SUCCESS FORMULA

SCENARIO: I run a printing firm, and we’re new in town, so I need to drum up business. I’ve joined the Chamber of Commerce and even serve on some of its committees, but it’s not bringing in very many new clients. Is there a better way to network?

I’m guessing that you started a printing business because you’re good at printing—not at passing out business cards or making “cold calls.” In fact, your efforts at marketing yourself probably seem pretty hit-or-miss right now, with a lot more misses than hits.

Surprisingly, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required