STRANGER IN TOWN
The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own.
—BOB BURG, AUTHOR, THE SUCCESS FORMULA
SCENARIO: I run a printing firm, and we’re new in town, so I need to drum up business. I’ve joined the Chamber of Commerce and even serve on some of its committees, but it’s not bringing in very many new clients. Is there a better way to network?
I’m guessing that you started a printing business because you’re good at printing—not at passing out business cards or making “cold calls.” In fact, your efforts at marketing yourself probably seem pretty hit-or-miss right now, with a lot more misses than hits.