January 2023
Intermediate to advanced
248 pages
3h 45m
English
“From outrageous ideas to weird combinations, Paul’s unique approach to problem solving will revolutionize the way you think. Laterally the best book I’ve read this year.”
Sam Kelly, Chief Marketing Officer, AKQA
“An enlightening read at a time when seeing the problem from multiple perspectives and finding creative solutions to move you forward has never been more important.”
Tim Leney, Managing Director, TCC
“What a great read – highly entertaining and informative, packed with stories of real innovators and so many practical techniques.”
Ralph Varcoe, Chief Growth Officer, Connexin
“This is the ultimate inspirational guide to lateral thinking, and a treasure trove for anyone interested in great stories ...
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