January 2023
Intermediate to advanced
248 pages
3h 45m
English
We like to think that the world is a rational place and so we can approach it in a sensible, logical and rational way. In business we are trained to be analytical. We respect data, targets, percentages, market shares and ratios. MBA students analyse case studies with detailed spreadsheets. We frame problems in terms of metrics and numbers. For example, we might ask:
How can we increase sales by 10 per cent?
How can we double brand awareness in our target market?
How can we reduce the time to develop new products from 10 months to 6 months?
How can we improve productivity in the workplace?
How can we reduce attrition rates for our key technical staff?
These are all good questions which start from an analytical and ...
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